Trademark Infringement and Trade Dress Protection: ITC Limited v. Pelican Tobacco Co. Ltd.
Introduction In modern commerce, trademarks and trade dress are not mere identifiers—they are strategic business assets that embody reputation, goodwill, and consumer trust. Industries with high brand recall, such as tobacco and FMCG, frequently witness disputes where competitors attempt to capitalize on established brand equity through deceptively similar branding. The case of ITC Limited v.
